An Analysis Of The Impact Of Service Quality, Price And Location On Customer Satisfaction (A Study Of Herry Motor Sampit Workshop)

Eddy Supramono

Abstract


Abstract. Competition in business world is getting stricter. It is experienced by the businessman in motorcyle service field such as the owners of workshops in Sampit. Herry Motor workshop is one of workshop that is located in Sampit. Herry Motor workshop needs to know factors that affect customer satisfaction. Herry Motor has to make development and inovation which can increase customer satisfaction.  The research aims to analyse how much the impact of service quality, price and location on customer satisfaction. The sampling method in this research uses Accidental Sampling Method. The sample in this research are 70 customers of Herry Motor Sampit workshop and then conducted analysis on obtained data by using data analysis quantitive and qualitative. Quantitive analysis includes : realibiity and validity test, multiple regression analysis, hypothesis test by doing t-test and F-test, and also determination coefficient (R2) analysis. Quantitive analysis is an intrepretation from obtained data in the research and the result of data making which are conducted by giving explanation.  


Keywords


Keywords: Service Quality, Price, Location and Customer.

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