Analysis Of The Factors Of Service, Product, Promotion To The Decision Of The Costumer Demand Services Products Mandiri Sharia Bank Batam Branch

Lukmanul Hakim

Abstract


Abstract. This study aims to identify and analyze customer demand decision Mandiri Sharia Batam Branch. The sample used in this study amounted to 97 people. Questions are given a questionnaire which is distributed through simple random sampling techniques and analytical method used are validity test, reliability test, classic assumption test and multiple regression analysis.The results showed for the Variable Services Affect positively and significantly to the decision of the Customer's request Products Services Bank Mandiri Sharia Batam Branch, it can be seen from the significant value (0.000) which is smaller than 0.05 and the value of the t (8403)> t table (1,658) pales improved Variable Services by one unit then the decision of the customer's request (Y) will be increased by 0526 units.Variable Product Negatively and not significant to the decision of the Customer's request Products Services Bank Mandiri Sharia Batam Branch, it can be seen from the significant value (0.737) which means greater than 0.05 and the value of the t (0337) <t table (1,658) meaning that although improved Variable the product of one unit then the decision of the customer's request (Y) will not be reduced by 0.014 units. Variable Promotion Affect positively and significantly to the decision of the Customer's request Products Services Bank Mandiri Sharia Batam Branch, it can be seen from the significant value (0.001) which is smaller than 0.05 and the value of t arithmetic (3.312)> t table (1,658) pales improved Variable Promotion by one unit then the decision of the customer's request (Y) will be increased by 0294 units.Results of Examiners Simultaneous Revealed that the calculated F value of 85 339 with a significance level of 0.000, while F table at the 95% confidence level (α = 0.05), is 2.70 by because they on the calculation that F count (85 339)> F table (2.70) and the significance level (0.000) <0.05 it shows that the influence of the Independent variable Services, Products and Promotions simultaneously is significant to the decision of customer demand for the Product Services Bank Mandiri Sharia Batam Branch.


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