Ocean Strategy For A Small Business (Study On Bidai Handicraft Industrycraft Industry In The In The District Of Jagoi Babang, Bengkayang)

Rissa Ayustia

Abstract


Abstract. Creative economic development is an effort to improve the capabilities of human resources in the borderland areas, especially in the District of Jagoi Babang, Bengkayang, to compete with their counterparts from neighboring countries. The economic development in the borderland areas in the regency of Bengkayang, such as the Bidai making, is still limited by traditional methods inheritedfrom the previous generation and therefore, lack of innovation. However, it is still full with potential of further exploration on human resources through creativity. The goal is to improve eventually the welfare of local communities. Creative economy focusing on the borderland areas economic activity might well has multiplier effects on the local economy in terms of: potential towards financial success, market development, and last but not least, the increase of income. To put it bluntly, the objective of this research is to create a model for creative economy in the borderlands area focusing on the splint craft industry using the blue ocean marketing strategies. Eventually, implementation of this complementary economic models in the creative craft industry will increase the income of small business communities living in the borderland areas.


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