Strategic Marketing And Competitive Strategy Of SMES In The Era Of Asean Economic Community

Fahruddin Salim

Abstract


Abstract. Globalization and widespread integrations of regional economies (ASEAN) have created new challenges for SMEs (Small- and Medium-sized Enterprises) in their efforts to develop their businesses and in their struggle to compete in a more competitive market. External and internal obstacles and challenges as well as the limited capacities greatly influence the survival of SMEs.A balance approach is needed through planning and designing strategic measures to improve the competitiveness of SMEs by way of strategic marketing approach.The objective of this study is to design strategic marketing approach and build strategic competitiveness in dealing with the changing of business environment in order for SMEs to be able to develop their capacities and exploit their potentials to do their businesses in a highly competitive market.


Full Text:

PDF

References


Hamel, Gary & C.K Prahalad, 1994. Competing for the Future, USA : Harvard Bussiness School Press

Hayden, Catherine, 1986. The Handbook of Strategic Expertise. New York: Free Press

Johnson. Gerry, and Scholes, Kevan. 1997. Exploring Corporate Strategy, 4th ed. New York: Prentice Hall

Keskin, Halit , (2006) "Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model", European Journal of Innovation Management, Vol. 9 Iss: 4, pp.396 – 417

Kotler, Philip, 1994. Marketing Management; Analysis, Planning, Implementation and Control (8 th ed), International Edition, Englewood Cliffs, Prentice Hall, New Jersey

Michele, O'Dwyer; Audrey Gilmore, David Carson, (2009) "Innovative marketing in SMEs", European Journal of Marketing, Vol. 43 Iss: 1/2, pp.46 – 61

Narver, J.C., & Slater, S.F. (1990). “The Effect of Market Orientation on Product Innovation”. Journal of Marketing. p.20-35.

Porter, Michael, E. 1990. Competitive Strategy. The Free Press. New York,p.20.

-------- (2000). Location, Copetition, And economic Development: Local Clusters In A Global Economy; Economic Development Quarterly, Feb 2000, Vol. 14 Issue 1, p15, 20p, 4 diagrams

Siu, Wai-Sum, Wenchang Fang & Tingling Lin. Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan, Journal Entrepreneurship & Regional Development, An International Journal Volume 16, 2004 - Issue 2

Tjiptono, Fandy, 2002. Strategi Pemasaran, edisi kedua, Pener bit Andi : Yogyakarta

Alimudin, A. (2013). PENGARUH ORIENTASI WIRAUSAHA TERHADAP KEUNGGULAN BERSAING BERKELANJUTAN DAN KINERJA PEMASARAN USAHA KECIL SEKTOR PERDAGANGAN (CONSUMER GOODS) DI KOTA SURABAYA. Sustainable Competitive Advantage (SCA), 3(1).

Barid, M., Wajdi, N., Ummah, Y. C., & Etikasari, D. (2017). UKM Development Business Loan, 1(1), 99–110.

Fajarianto, O. (2017). PROTOTYPE PELAYANAN AKADEMIK TERHADAP KOMPLAIN MAHASISWA BERBASIS MOBILE. JURNAL LENTERA ICT, 3(1), 54–60.

Mursidi, A. (2015). An Investigation on the Internal Quality Assurance System of Higher Education in Indonesia.

Sari, D. E., & Wajdi, M. B. N. (2017). The Effectiveness Of The Method of GI With Electronic Workbench Study To Improve Activities and Results Student. Educatio : Journal of Education, 2(1), 136–150. Retrieved from http://www.ejournal.staimnglawak.ac.id/index.php/educatio/article/view/22

Soebandhi, S., Sukoco, A., & Dhaniarti, I. (n.d.). Student’s Behavior towards e-Learning: Technology Acceptance Model (TAM) Approach.

Ummah, Y. C., & Wajdi, M. B. N. (2016). Dismantling Paradigm Book Ta’limul Muta’allim. Educatio : Journal of Education, 1(2), 1–10. Retrieved from http://www.ejournal.staimnglawak.ac.id/index.php/educatio/article/view/26

Wajdi, M. B. N. (2017). Nyadranan, Bentuk Akulturasi Islam Dengan Budaya Jawa (Fenomena Sosial Keagamaan Nyadranan Di Daerah Baron Kabupaten Nganjuk). JURNAL LENTERA : Kajian Keagamaan, Keilmuan Dan Teknologi, 3(2). Retrieved from http://www.ejournal.staimnglawak.ac.id/index.php/lentera/article/view/60


Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 ADRI International Journal Of Managerial and Entrepreneurship

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.